It seems like Youtube is not only the domain of the average kid with a camcorder anymore, now celebrities are getting in on it big time with their own brand of viral videos.
And why not? It’s free and takes on a life of its own, word of mouth advertising is the best form.
Case in point is todays Hump Day Video demonstrating the ACDC’s (Adam/Chu Dance Crew) self-proclaimed Biggest Online Dance Battle against Miley Cyrus and Mandy Jiroux (M&M Cru).
This video features a lot of celebrity cameos, most notably Adam Sandler and Lindsay Lohan, as well as some of the USA’s best dancers.
Here’s a little bit of the history from their site:
April 10, 2008
Jon M. Chu and Adam Sevani challenge Miley and Mandy to “The Biggest Online Dance Battle in YouTube history”. The rules are…there are NO rules. both crews are allowed to do whatever they want, however they want. Jon and Adam name their crew the ACDC (Adam/Chu Dance Crew). They release their first battle video.
April 15 2008
Miley and Mandy respond with a giant video to Madonna and Justin Timberlake’s song, “4 Minutes”. In 24 hours their video gets OVER A MILLION hits and become an instant YouTube classic. It gets posted on Perez, Access Hollywood, Yahoo News, Ellen etc. They even recruit one of Step Up’s own to be in their video (Channing Tatum and Jenna Dewan).
April 28, 2008
Adam and Chu release a teaser for their response to the Miley and Mandy video. It sets a date and time for the release of their next installment, “April 30th 9pm PST.” Buzz grows.
April 30, 2008
There is an ONLINE frenzy on the ChuPictures youtube page where the fans have gathered for the live release of the battle video. Chu’s youtube triples it’s views in twenty minutes before the video has even been uploaded. Technical difficulties lead to the delay of the video release for 1 hour. Frenzy only gets bigger.
April 30, 2008 10pm
This video is released…now who knows where this story goes from here….
Here’s the latest video, let’s see what M&M Cru come up with in response.
Posted on June 25th, 2008 by Leo
Filed under: Hump Day Videos, Lucid Thoughts
That’s epic. I’ve actually seen that movie and that curly haired kid Adam is actually a really good dancer.
…holy shit, they even have Lacey and Hok? lol
I thought LL only good in sexy dance
Those were some great moves!